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WebAnalyticsStrategiesforInformationProf.epub
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2022-01-24 10:38:43
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  • Title Page
  • Copyright Page
  • Contents
  • Preface
  • Part 1: Introduction to Web Analytics in Libraries
    • 1: Understanding Web Analytics for Libraries
    • 2: Talking the Talk: Web Analytics Terms and Definitions
    • 3: Selecting and Evaluating a Web Analytics Tool
    • 4: Creating Customized Web Analytics Reports for Libraries
    • 5: Action-Oriented Analytics: Turning Data into Decisions
    • 6: Communicating Website Usage within Your Library
    • 7: Mobile Analytics in Libraries
  • Part 2: Using Web Analytics in Libraries Case Studies
    • 8: The Right Tools for the Job: Using Analytics to Drive Design
    • A: Glossary of Web Analytics Terms and Concepts
    • 9: Using Web Analytics Tools to Revise a Humanities Library Website
    • B: Web Analytics Tool Profiles
    • 10: Web Analytics Applied to Online Catalog Usage at the University of Denver
    • C: Bibliography and Suggested Resources
    • 11: Optimizing Open-Source Web Analytics Tools for Increased Security of WordPress and Drupal
  • About the Authors and Chapter Contributors
  • Index
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