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Car Guys vs. Bean Counters - Bob Lutz
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2022-02-24 00:42:16
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Title Page
Copyright Page
Dedication
Preface
Chapter 1 - The Beginning
Chapter 2 - An Unstoppable Force
Chapter 3 - The Beginning of the End
Chapter 4 - A Failed “Culture of Excellence”
Chapter 5 - Ground Zero
Chapter 6 - “Here’s What We’re Going to Do First”
Chapter 7 - Tackling the 800-Pound Gorilla
Chapter 8 - Learning to Go Global
Chapter 9 - Chevrolet Volt
Chapter 10 - Meltdown and Rebirth
Chapter 11 - What’s with American Business Anyway?
Chapter 12 - Of Management Styles
Chapter 13 - If I Had Been CEO
Chapter 14 - And in Conclusion . . .
Acknowledgements
Index
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