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Presentations in Action - Jerry Weissman
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Introduction

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2022-02-24 01:51:05
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  • Introduction
  • Section I: Content: The Art of Telling Your Story
    • 1. A Lesson from Professor Marvel, a.k.a. The Wizard of Oz: How to Customize Your Presentation
    • 2. Obama and You: The Most Persuasive Word
    • 3. The “So What?” Syndrome: ... and How to Avoid It
    • 4. Beware of Jokes: Dispelling a Common False Belief
    • 5. Presentation Advice from Abraham Lincoln: Clarity, Ownership, and Add Value
    • 6. It Ain’t What You Say, It’s How You Say It: Lessons in Structure from Jeffrey Toobin and Andrew Weil, M.D.
    • 7. Presentation Advice from Mark Twain: Brevity Takes Time
    • 8. Presentation Advice from Mike Nichols: How to Find Value in Your Story
    • 9. Show versus Tell in Hollywood: The Wrong and the Right Way to Tell a Story
    • 10. Slogan Power: Why the U.S. Army’s “Be All That You Can Be” Succeeded
    • 11. How Long Is Too Long?: When in Doubt, Leave it Out
    • 12. The Elevator Pitch in One Sentence: How to Describe Your Business Succinctly
    • 13. Do You Know the Way to Spanish Bay?: The Correct Way to Practice
    • 14. Getting to “Aha!”: The Magic Moment
    • 15. This Is Your Pilot Speaking: A Lesson in Flow from the Airlines
    • 16. Presentation Advice from the iPhone: Substance and Style in Your Story
    • 17. Presentation Advice from Steve Jobs: The Power of Positive Words
    • 18. Presentation Advice from Novelists I: Begin with the End in Mind, Then Write, Rewrite, and Rewrite
    • 19. Presentation Advice from Novelists II: Storyboard and Verbalize
    • 20. Microsoft Slogans Score a Trifecta: Three Persuasive Techniques
    • 21. Presentation Advice from a Physician: Audience Advocacy
    • 22. Presentation Advice from a Politician: Audience Advocacy
    • 23. Ronald Reagan Meets Lenny Skutnik: The Catalyst of Human Interest Stories
    • 24. Human Interest Stories: A Double Advantage: Two Ways to Use Anecdotes
  • Section II: Graphics: The Correct Way to Design PowerPoint Slides
    • 25. The Presentation-as-Document Syndrome: Never the Twain Shall Meet
    • 26. Blame the Penmanship, Not the Pen: Operator versus Machine Error
    • 27. You Can’t Use a Sentence As a Prompt!: Less Verbiage Is More Useful
    • 28. Baiting the Salesperson: Selling Is about In-Person Communication
    • 29. PowerPoint and Human Perception: Scientific Support for Graphics Design
    • 30. PowerPoint Template: Combined Picture and Text: The Best Positions for Pictures and Text
    • 31. Shady Characters: The Wrong Way and the Right Way to Build Text
    • 32. “I Can Read It Myself!”: Three Simple Steps to Avoid Reading Slides Verbatim
    • 33. A Case for Case I: Initial Caps or All Caps: Text Design in Presentations
    • 34. A Case for Case II: Serif or Sans: Font Design in Presentations
    • 35. What Color Is Your PowerPoint?: Contrast Counts
    • 36. Presentation Advice from Corona Beer: Peripheral Vision Counts
    • 37. The Cable Crawlers: How Television Animates Text
    • 38. Computer Animation: Three Simple Rules
    • 39. PowerPoint and the Military: Sometimes More Is More
  • Section III: Delivery Skills: Actions Speak Louder Than Words
    • 40. The Art of Conversation: Eye Contact and Interaction Start at Infancy
    • 41. Presentation Advice from Edward R. Murrow: The “Person-to-Person” Role Model
    • 42. Nonverbal Communication: Look Them in the Eye
    • 43. Presentation Advice from Pianist Murray Perahia: Concentration Creates Control
    • 44. Presentation Advice from Actress Tovah Feldshuh: Concentration Creates Communication
    • 45. Presentation Advice from Michael Phelps and Dara Torres: How to Control Stress under Pressure
    • 46. Presentation Advice from Frank Sinatra: The Art of Phrasing
    • 47. Presentation Advice from Soprano Kiri Te Kanawa: The Importance of Breathing
    • 48. The One-Eyed Man: Necessity Is the Mother of Invention
    • 49. Bill Clinton’s Talking to Me!: The Power of Group Dynamics
    • 50. Liddy Dole and Person-to-Person: From Law School to the Republican National Convention
    • 51. Fast Talking: Fun or Maddening
    • 52. Presentation Advice from Titian: Position, Position, Position
    • 53. Presentation Advice from Musicians and Athletes: The Value of Effortlessness
    • 54. Presentation Advice from Vin Scully: From Reagan to Barber to Scully
    • 55. “Ya’ Either Got It or Ya’ Ain’t”: The Fear of Public Speaking Is Universal
    • 56. How to Eliminate the Fig Leaf: A Presentation Lesson from the Military
    • 57. Un words: Even Barack Obama Says Them
    • 58. To Slip or Not to Slip: Been There, Done That
    • 59. The Free Throw: A Presentation Lesson from Basketball
    • 60. 10 Tips for 30 Seconds: Help for Job Seekers
    • 61. You Are What You Eat: Ten Tips about Food and Drink in Presentations
  • Section IV: Q&A: Handling Tough Questions
    • 62. Speed Kills in Q&A: The Vanishing Art of Listening
    • 63. A Lesson in Listening from Barack Obama: How to Handle Multiple Questions
    • 64. If I Could Tell Jon Stewart...: Talk Shows Include Listening
    • 65. What Keeps You Up at Night?: How to Handle the Most Frequently Asked Questions
    • 66. Spin versus Topspin: The Political World versus the Business World
    • 67. When Did You Stop Beating Your Wife?: How to Handle False Assumption Questions
    • 68. Madoff and Cramer Plead Guilty: How to Respond When Guilty as Charged
    • 69. Tell Me the Time, Not How to Build a Clock: Keep Your Answers Short
    • 70. Presentation Advice from Jerry Rice: Grasp the Question before You Answer
    • 71. Politicians and Spin: Putting Lipstick on a Pig
    • 72. Murder Boards: How Elena Kagan Prepared for Tough Questions
    • 73. Ms. Kagan Regrets: Nonanswers to Tough Questions
  • Section V: Integration: Putting It All Together
    • 74. The Elephant: The Whole Is Greater Than the Sum of the Parts
    • 75. Presentation Graphics Meet Linguistics: Symmetry in Graphics Design
    • 76. One Presentation, Multiple Audiences: 12 Presenters, 12 Stories, 1 Set of Slides
    • 77. The Art and Science of Oprah Winfrey: The Secrets of Oprah Winfrey’s Appeal
    • 78. Right or Left: The Deep Roots of Human Preferences
    • 79. Graphics Synchronization: The Missing Link
    • 80. The House That Jack Built: Make All the Parts Fit
  • Footnotes
  • Acknowledgments
  • About the Author
  • Financial Times Press
    • Index
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