分类
发现
听书
课程
标签
搜索
注册
登录
分类
发现
听书
课程
榜单
标签
收录
注册
登录
Principles of Marketing (2-downloads) (14th Edition) - Philip Kotler & Gary Armstrong
文档评分:
4.0 (
0 个有效评分
)
文档语言:
中文
章节数量:
1
阅读人次:
928
收藏数量:
0
整理分享:
管理员
阅读
收藏
扫码
阅读
收藏
扫码
文档标签
downloads
Principles
Philip
Marketing
Kotler
文档概述
Principles of Marketing (2-downloads) (14th Edition)
书籍目录
书籍评论 (
0
)
Preface
Part 1: Defining Marketing and the Marketing Process
Part 2: Understanding the Marketplace and Consumers
Part 3: Designing a Customer-Driven Strategy and Mix
10 Pricing: Understanding and Capturing Customer Value
11 Pricing Strategies
12 Marketing Channels: Delivering Customer Value
13 Retailing and Wholesaling
14 Communicating Customer Value: Integrated Marketing Communications Strategy
15 Advertising and Public Relations
16 Personal Selling and Sales Promotion
17 Direct and Online Marketing: Building Direct Customer Relationships
Part 4: Extending Marketing
18 Creating Competitive Advantage
19 The Global Marketplace
20 Sustainable Marketing: Social Responsibility and Ethics
Appendix 1 Marketing Plan
Appendix 2 Marketing by the Numbers
References
Glossary
Credits
Index
相关书籍
Principles_ Life and Work - Ray Dalio
Principles of Economics, 6th Edition - N. Gregory Mankiw
Principles of Beautiful Web Design Second Edition, The - Jason Beaird
Lucifer Effect_ Understanding How Good People Turn Evil, The - Philip Zimbardo
Golden Compass, The - Philip Pullman
Artificial Intelligence_ A Modern Approach (2-downloads) (3rd Edition) - Stuart Russell & Peter Norvig
Amber Spyglass, The - Philip Pullman
UniversalPrinciplesofDesign,RevisedandUp.epub
Principles原则
Your Best Life Now for Moms - Joel Osteen
Portnoy's Complaint - Philip Roth
Philip K. Dick and Philosophy - D. E. Wittkower
相关内容
2014年3月28日:志愿军烈士遗骸归国
中国共产党为何能让旧中国面貌焕然一新 --党史频道--人民网
【十九大·理论新视野】为什么把“建设美丽中国”作为现代化目标之一--理论--人民网
《时间管理手账》
《美丽新世界》
《我还是想你,妈妈》
航拍中国.第一季02.海南
《强军一席话》第七集 改革是决定我军发展壮大、制胜未来的关键一招
《追梦空天—中国空军强军纪事》 第一集
习近平关于全面从严治党论述摘编
大力幻想秀-老猫
大力幻想秀-四千年前的闪击
×
分享,让知识传承更久远
×
《Principles of Marketing (2-downloads) (14th Edition) - Philip Kotler & Gary Armstrong》电子书下载
请下载您需要的格式的电子书,随时随地,享受学习的乐趣!
EPUB 电子书
×
二维码
手机扫一扫,轻松掌上学