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Co-Opetition - Barry Nalebuff
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文档语言：
中文
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1
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Opetition
Nalebuff
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Barry
文档概述
Co-Opetition
书籍目录
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Cover
Title Page
Copyright
Foreword to the Paperback Edition
Production Notes
Part I: The Game of Business
1. War and Peace
2. Co-opetition
Thinking Complements
The Value Net
Surfing the Net
Playing Multiple Roles
Friend or Foe?
3. Game Theory
Added Value
Rules
Perceptions
Boundaries
Rationality and Irrationality
The Elements of a Game
Part II: The Parts of Strategy
4. Players
Becoming a Player
Bringing in Other Players
Changing the Players
5. Added Values
Added Value of a Monopoly
Added Value in a Competitive World
Added Value of a Relationship
Imitation
Changing the Added Values
6. Rules
Contracts with Customers
Contracts with Suppliers
Mass-Market Rules
Government Rules
Changing the Rules
7. Tactics
Lifting the Fog
Preserving the Fog
Stirring Up the Fog
Is PART the Whole?
8. Scope
Links between Games
Links through Added Values
Links through Rules
Links through Tactics
The Larger Game
9. Being Ready for Change
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