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Howard Schultz & Joanne Lesley Gordon - Onward
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Schultz
Onward
Lesley
Joanne
Howard
文档概述
Amazon.com ReviewAmazon Best Books of the Month, April 2011: Onward is not a puff piece. In just under 400 brisk pages, Starbucks CEO Howard Schultz details the m...
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Contents
Introduction
Part 1: Love
C HAPTER 1: A Beverage of Truth
A Beverage of Truth
C HAPTER 2: A Love Story
A Love Story
C HAPTER 3: Surfacing
Surfacing
C HAPTER 4: Nothing Is Confidential
Nothing Is Confidential
C HAPTER 5: Magic
Magic
C HAPTER 6: Loyalty
Loyalty
C HAPTER 7: Believe
Believe
Part 2: Confidence
C HAPTER 8: A Reservoir of Trust
A Reservoir of Trust
C HAPTER 9: A New Way to See
A New Way to See
C HAPTER 10: Playing to Win
Playing to Win
C HAPTER 11: Elevating the Core
Elevating the Core
C HAPTER 12: Get In the Mud
Get In the Mud
C HAPTER 13: A Reason to Exist
A Reason to Exist
OUR ASPIRATION
SEVEN BIG MOVES
C HAPTER 14: Benevolence
Benevolence
C HAPTER 15: Beyond the Status Quo
Beyond the Status Quo
C HAPTER 16: Bold Moves
Bold Moves
Part 3: Pain
C HAPTER 17: Whirlwind
Whirlwind
C HAPTER 18: A Lethal Combination
A Lethal Combination
C HAPTER 19: Reverence
Reverence
C HAPTER 20: No Silver Bullets
No Silver Bullets
C HAPTER 21: I Know This to Be True
I Know This to Be True
Part 4: Hope
C HAPTER 22: Truth in Crisis
Truth in Crisis
C HAPTER 23: A Galvanizing Moment
A Galvanizing Moment
C HAPTER 24: Nimble
Nimble
C HAPTER 25: Plan B
Plan B
C HAPTER 26: Stay the Course
Stay the Course
Part 5: Courage
Rwanda
The proof is in the cup
Returning to our heritage
Ethically sourced coffee
The Starbucks Experience
Taking it personally
Reimagining our future
Innovation
C HAPTER 27: Innovate
Innovate
C HAPTER 28: Conviction
Conviction
C HAPTER 29: Connecting Dots
Connecting Dots
C HAPTER 30: Balance
Balance
C HAPTER 31: Conscience
Conscience
C HAPTER 32: Winning
Winning
C HAPTER 33: Nĭ Hăo
Nĭ Hăo
Tribute
A New Blueprint for Profitable Growth
STARBUCKS UNIQUE GROWTH MODEL
A Transformation Realized
BEING THE UNDISPUTED COFFEE AUTHORITY
IGNITING THE EMOTIONAL ATTACHMENT WITH OUR CUSTOMERS
EXPANDING OUR GLOBAL PRESENCE—WHILE MAKING EACH STORE THE HEART OF LOCAL NEIGHBORHOODS
BEING A LEADER IN ETHICAL COFFEE SOURCING AND SUSTAINABILITY
DELIVERING A SUSTAINABLE ECONOMIC MODEL
Acknowledgments
From the coauthor
Photo Credits
Index
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