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The Steve Jobs Way - Jay Elliot
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文档语言:
中文
章节数量:
1
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文档概述
Senior Vice President of Apple Computer shows Steve Jobs's innovative management style and techniques, and how they can be translated to any business.
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Title Page
Dedication
Author’s Note
Prologue
PART I - PRODUCT CZAR
Chapter 1 - Passion for the Product
Chapter 2 - Success Is in the Details
PART II - TALENT RULES
Chapter 3 - Teaming “Pirates! Not the Navy”
Chapter 4 - Tapping Talent
Chapter 5 - Rewards for the Pirates
PART III - TEAM SPORTS
Chapter 6 - The Product-Driven Organization
Chapter 7 - Maintaining Momentum
Chapter 8 - Recovery
Chapter 9 - Holistic Product Development
Chapter 10 - Evangelizing Innovation
PART IV - BECOMING COOL: A DIFFERENT VIEW OF SELLING
Chapter 11 - The Door Opener Branding
Chapter 12 - Riding the Retail Juggernaut
Chapter 13 - Achieving the Definition of Cool “There’s an App for That”
PART V - ON BECOMING STEVIAN
Chapter 14 - In His Footsteps
A Letter to Steve
Acknowledgements
Notes
Copyright Page
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