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The Back of the Napkin - Dan Roam
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1. A WHOLE NEW WAY OF LOOKING AT BUSINESS

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2022-02-24 02:14:53
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  • FOREWORD
  • Part I: Introductions
    • 1. A WHOLE NEW WAY OF LOOKING AT BUSINESS
    • 2. WHICH PROBLEMS, WHICH PICTURES, AND WHO IS “WE”?
    • 3. A GAMBLE WE CAN’T LOSE: THE FOUR STEPS OF VISUAL THINKING
  • Part II: Discovering Ideas
    • 4. NO THANKS, JUST LOOKING
    • 5. THE SIX WAYS OF SEEING
    • 6. THE SQVID: A PRACTICAL LESSON IN APPLIED IMAGINATION
    • 7. FRAMEWORKS FOR SHOWING
  • Part III: Developing Ideas
    • 8. SHOWING AND THE VISUAL THINKING MBA
    • 9. WHO ARE OUR CUSTOMERS?
    • 10. HOW MANY ARE BUYING?
    • 11. WHERE IS OUR BUSINESS?
    • 12. WHEN CAN WE FIX THINGS?
    • 13. HOW CAN WE IMPROVE OUR BUSINESS?
    • 14. WHY SHOULD WE EVEN BOTHER?
  • Part IV: Selling Ideas
    • 15. EVERYTHING I KNOW ABOUT BUSINESS I LEARNED IN SHOW-AND-TELL
    • 16. DRAWING CONCLUSIONS
    • ACKNOWLEDGMENTS
    • APPENDIX A:
    • APPENDIX B:
    • APPENDIX C:
    • INDEX
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