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Guerrilla Marketing for Job Hun - Jay Conrad Levinson; David E. P
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■ NINE WAYS TO GET OTHERS TO SPREAD THE WORD

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2022-02-24 01:14:45
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  • Praise
  • Title Page
  • Copyright Page
  • Foreword
  • Acknowledgements
  • Warning
  • Introduction
  • ■ WHAT’S DIFFERENT ABOUT THIS BOOK?
  • ■ YOUR FAST LANE TO SUCCESS
  • ■ HOW THE BOOK IS SET UP
  • ■ WHAT’S IN IT FOR YOU
  • ■ WELCOME TO YOUR FUTURE
  • Chapter 1 - Why You Need to Become a Guerrilla Job Hunter
  • ■ WHY YOU NEED TO BE A GUERRILLA
  • ■ OFFSHORING AND AMERICA’S FUTURE AS A GLOBAL INNOVATOR
  • ■ SKILLS THAT WON’T BE OFFSHORED
  • ■ JOBS THAT WON’T BE OFFSHORED
  • ■ YOUR SIX CAREERS
  • ■ GUERRILLA MARKETING IS THE KEY TO YOUR SUCCESS
  • Part I - Your Guerrilla Mind
  • Chapter 2 - Personal Branding Guerrilla Style
  • ■ EFFECTIVE BRANDING IS ABOUT SELLING WHAT MATTERS
  • ■ ATTITUDE CHECK
  • ■ HOW TO STAY MOTIVATED
  • ■ THE MOST COMMON CAUSES OF FAILURE AND HOW TO AVOID THEM
  • ■ THE MOST POWERFUL WAY TO CHANGE YOUR RESULTS
  • ■ THE THREE RS OF SUCCESSFUL JOB HUNTING
  • Chapter 3 - Your Guerrilla Job-Hunting Strategy
  • ■ SKILLS EMPLOYERS BUY
  • ■ THE HIDDEN JOB MARKET AND WHY IT IS HIDING
  • ■ OTHER SOURCES OF INFORMATION
  • ■ STRATEGIC TWISTS ON TRADITIONAL STRATEGIES
  • ■ MAKE TECHNOLOGY WORK FOR YOU
  • ■ PROMOTE YOURSELF
  • ■ LOGISTICS—BUILDING YOUR WAR ROOM
  • ■ MANAGING YOUR SCHEDULE AND PLANNING YOUR WORK
  • ■ THE GOLDEN SELLING HOUR(S)
  • Chapter 4 - Your Research Plan
  • ■ A GUERRILLA RESEARCH ALTERNATIVE
  • ■ FINDING LISTS OF PROSPECTS
  • ■ STUFF THE CIA WOULD RATHER YOU DIDN’T KNOW
  • Part II - Weapons That Make You a Guerrilla
  • Chapter 5 - Resume Writing and Cover Letter Boot Camp
  • ■ ALL RESUMES ARE NOT CREATED EQUAL
  • ■ STANDARD AND EXTREME GUERRILLA RESUMES
  • ■ GRAPHICS THAT ADD PUNCH TO YOUR RESUME
  • ■ GUERRILLA PROOFREADING CHECKLIST
  • ■ SELLING YOUR VALUE-ADDED ADVANTAGES
  • ■ THE ONLY COVER LETTER YOU WILL EVER NEED
  • ■ HOW TO ASK FOR THE INTERVIEW IN YOUR LETTER
  • ■ BONUS! ONE UNUSUAL WAY TO END YOUR GUERRILLA COVER LETTER
  • Chapter 6 - Twenty-First Century Digital Weapons
  • ■ BEING EASY TO FIND
  • ■ DIGGING INTO THE WEB TO GET TO HIRING MANAGERS
  • ■ YOUR PUBLIC RELATIONS STRATEGY—PUBLIC RELATIONS IS NOT JUST FOR PRODUCTS
  • ■ NINE WAYS TO GET OTHERS TO SPREAD THE WORD
  • ■ HOW TO INTRODUCE YOURSELF WITH A SOUND BITE
  • ■ WRITE AND PUBLISH
  • Chapter 7 - Recruiternomics 2.0
  • ■ RESOURCES
  • Part III - Tactics That Make You a Guerrilla
  • Chapter 8 - Guerrilla Networking
  • ■ HOW TO NETWORK LIKE A HEADHUNTER
  • ■ USING GOOGLE FOR LEADS
  • ■ TARGETING REFERRALS USING SOCIAL NETWORKS
  • ■ MY PERSONAL EXPERIENCE WITH THE POWER OF NETWORKING
  • ■ WHERE ELSE TO NETWORK ONLINE
  • ■ SELECT TWISTS ON TRADITIONAL NETWORKING
  • ■ THE KITCHEN SINK APPROACH
  • Chapter 9 - Fearless Warm Calling
  • ■ YOUR ALTERNATIVE
  • Chapter 10 - Creative Ways to Find a Job
  • ■ WRITE A WHITE PAPER—FOCUS ON A HOT TOPIC
  • ■ USE “THANK-YOU” NOTE ENVELOPES
  • ■ SEND HALF OF YOUR RESUME
  • ■ SEND A LETTER STATING YOU ARE OVERQUALIFIED
  • ■ E-MAIL CHAIN LETTER
  • ■ PRESS KIT
  • ■ SEND ARTICLES AS A FOLLOW UP AFTER AN INTERVIEW
  • ■ DISTRIBUTE A BOOKLET
  • ■ CALL HUMAN RESOURCES
  • ■ WRITE A CASE STUDY
  • ■ PREPARE A COMPETITIVE ANALYSIS
  • ■ CLASSIFIED ADS
  • ■ WRITE A BROCHURE
  • ■ CONSULTANT LETTER
  • ■ TEMP TO PERM
  • ■ AUDITION
  • ■ DON’T TRY THIS AT HOME
  • Part IV - Your Guerrilla Job-Hunting Campaign
  • Chapter 11 - 3 Sample Campaigns
  • ■ EXAMPLE 2: ALLAN PLACE
  • ■ EXAMPLE 3: CHELSEA TEGAN
  • ■ SUMMARY
  • Chapter 12 - Hand-to-Hand Combat
  • ■ THE INTERVIEW MINEFIELD
  • ■ HOW TO ANSWER QUESTIONS
  • ■ DRESS FOR EXCELLENCE
  • ■ HOW TO RECRUIT AN INSIDE ADVOCATE
  • ■ THE ABSOLUTE LAST THING YOU DO BEFORE BED
  • ■ GAME DAY
  • ■ THE SCIENCE OF BODY LANGUAGE
  • ■ YOUR GUERRILLA INTERVIEW STRATEGY
  • ■ TAKING CHARGE OF THE INTERVIEW
  • ■ HOW TO ASK FOR THE JOB
  • ■ CONCLUDING THE MEETING
  • ■ HOW TO HANDLE MONEY
  • ■ SECOND AND THIRD INTERVIEWS
  • Chapter 13 - Negotiating the Deal
  • ■ PREPARING FOR THE OFFER AND NEGOTIATIONS
  • ■ NEGOTIATE YOUR POWER BEFORE YOUR PAY
  • ■ YOUR STRATEGY
  • ■ THE PSYCHOLOGY OF THE DEAL
  • ■ BREAKING AN IMPASSE
  • ■ NAVIGATING THE GAUNTLET
  • ■ BODY LANGUAGE
  • ■ ASK FOR A LITTLE—GET A LOT
  • ■ NEGOTIATE WITH THE FINAL DECISION MAKER
  • ■ CLOSING THE OFFER
  • ■ HOW TO KILL YOUR DEAL
  • ■ HOW TO MAXIMIZE YOUR DEAL
  • ■ URBAN MYTHS
  • ■ SUMMARY
  • Chapter 14 - Ready Aye Ready
  • Bonuses
  • Appendix 1 - Call Logs
  • Appendix 2 - eXtreme Makeover Resume Samples
  • Appendix 3 - Compensation Checklist
  • About the Authors
  • Index
  • Free Job-Search Resources
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