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The Upside Of Irrationality - Dan Ariely
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Chapter 3 - The IKEA Effect: Why We Overvalue What We Make

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2022-02-24 02:46:57
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  • Introduction: Lessons from Procrastination and Medical Side Effects
  • Part I - The Unexpected Ways We Defy Logic at Work
  • Chapter 1 - Paying More for Less: Why Big Bonuses Don���t Always Work
  • Chapter 2 - The Meaning of Labor: What Legos Can Teach Us about the Joy of Work
  • Chapter 3 - The IKEA Effect: Why We Overvalue What We Make
  • Chapter 4 - The Not-Invented-Here Bias: Why “My” Ideas Are Better than “Yours”
  • Chapter 5 - The Case for Revenge: What Makes Us Seek Justice?
  • Part II - The Unexpected Ways We Defy Logic at Home
  • Chapter 6 - On Adaptation: Why We Get Used to Things (but Not All Things, and Not Always)
  • Chapter 7 - Hot or Not? Adaptation, Assortative Mating, and the Beauty Market
  • Chapter 8 - When a Market Fails: An Example from Online Dating
  • Chapter 9 - On Empathy and Emotion: Why We Respond to One Person Who Needs Help but Not to Many
  • Chapter 10 - The Long-Term Effects of Short-Term Emotions: Why We Shouldn’t Act on Our Negative Feelings
  • Chapter 11 - Lessons from Our Irrationalities: Why We Need to Test Everything
  • Thanks
  • List of Collaborators
  • Notes
  • Bibliography and Additional Readings
  • Index
  • About the Author
  • Also by Dan Ariely
  • Copyright
  • About the Publisher
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