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Denis McQuail - McQuail's Mass Communication Theory-SAGE Publications Ltd (2010)
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2022-02-24 00:54:02
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  • Dedication
  • Title Page
  • Copyright
  • Contents
  • Preface
  • How to Use this Book
  • Part 1 Preliminaries
    • 1 Introduction to the Book
    • 2 The Rise of Mass Media
  • Part 2 Theories
    • 3 Concepts and Models for Mass Communication
    • 4 Theory of Media and Society
    • 5 Mass Communication and Culture
    • 6 New Media – New Theory?
    • 7 Normative Theory of Media and Society
  • Part 3 Structures
    • 8 Media Structure and Performance: Principles and Accountability
    • 9 Media Economics and Governance
    • 10 Global Mass Communication
  • Part 4 Organizations
    • 11 The Media Organization: Pressures and Demands
    • 12 The Production of Media Culture
  • Part 5 Content
    • 13 Media Content: Issues, Concepts and Methods of Analysis
    • 14 Media Genres and Texts
  • Part 6 Audiences
    • 15 Audience Theory and Research Traditions
    • 16 Audience Formation and Experience
  • Part 7 Effects
    • 17 Processes and Models of Media Effects
    • 18 Social-Cultural Effects
    • 19 News, Public Opinion and Political Communication
  • Part 8 Epilogue
    • 20 The Future of Mass Communication
  • Glossary
  • References
  • Name Index
  • Subject Index
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