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CHAPTER THREE

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2022-02-25 22:43:21

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CONTENTS
PROLOGUEThe Habit Cure
THE HABIT LOOPHow Habits Work
I.
II.
III.
IV.
THE CRAVING BRAINHow to Create New Habits
I.
II.
III.
IV.
V.
THE GOLDEN RULE OF HABIT CHANGEWhy Transformation Occurs
I.
II.
III.
IV.
V.
KEYSTONE HABITS, OR THE BALLAD OF PAUL O’NEILLWhich Habits Matter Most
I.
II.
III.
STARBUCKS AND THE HABIT OF SUCCESSWhen Willpower Becomes Automatic
I.
II.
III.
IV.
V.
THE POWER OF A CRISISHow Leaders Create Habits Through Accident and Design
I.
II.
III.
IV.
HOW TARGET KNOWS WHAT YOU WANT BEFORE YOU DOWhen Companies Predict (and Manipulate) Habits
I.
II.
III.
IV.
SADDLEBACK CHURCH AND THE MONTGOMERY BUS BOYCOTTHow Movements Happen
I.
II.
III.
THE NEUROLOGY OF FREE WILLAre We Responsible for Our Habits?
I.
II.
III.
IV.
APPENDIXA Reader’s Guide to Using These Ideas
STEP ONE: IDENTIFY THE ROUTINE
STEP TWO: EXPERIMENT WITH REWARDS
STEP THREE: ISOLATE THE CUE
STEP FOUR: HAVE A PLAN
ACKNOWLEDGMENTS
A NOTE ON SOURCES
NOTES
PROLOGUE
CHAPTER ONE
CHAPTER TWO
CHAPTER THREE
CHAPTER FOUR
CHAPTER FIVE
CHAPTER SIX
CHAPTER SEVEN
CHAPTER EIGHT
CHAPTER NINE
ABOUT THE AUTHOR

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