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英语广告的人际意义研究 - 余樟亚
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2.4　Previous studies in advertising language

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2024-04-30 01:58:47
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  • 封面
  • 版权信息
  • Preface
  • Chapter 1 Introduction
    • 1.1　A brief introduction to systemic functional linguistics
    • 1.2　The method and data
    • 1.3　Brief structure and arrangement of the book
  • Chapter 2 English Advertising
    • 2.1　Definition of advertising and advertising language
    • 2.2　Elements of an advertisement
    • 2.3　Classification and functions of advertising
    • 2.4　Previous studies in advertising language
    • 2.5　The significance of studying interpersonal（IP）2 meaning in ads
  • Chapter 3 Literature Review and Theoretical Foundation
    • 3.1　A brief introduction on the study of IP meaning
    • 3.2　Main aspects in IP meaning
    • 3.3　Multiple means to realize IP meaning
    • 3.4　IP meaning at the discourse level
    • 3.5　The context theory
    • 3.6　Halliday's theory of register
    • 3.7　The relationship between meanings and contextual variables
    • 3.8　Tenor in advertisements
  • Chapter 4 The Realization of IP Meaning in Advertising Discourse
    • 4.1　Interpersonal meaning of mood adjuncts
    • 4.2　Interpersonal meaning of modal auxiliaries
    • 4.3　Interpersonal meaning of English tense
    • 4.4　IP meaning of imperative structures in ads
    • 4.5　Interpersonal meaning of personal pronouns
  • Chapter 5 Conclusion and Suggestion for Further Research
    • 5.1　Conclusion
    • 5.2　Implications
    • 5.3　Suggestions for further research
  • Appendix Corpus of Advertisements
  • Bibliographies
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