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Freedom, Inc_ - Brian M. Carney
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The Anti-Mad Men: One Man’s Quest for Peace and Liberty in Advertising

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2022-02-24 01:09:39
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  • Introduction
  • “How” Companies and “Why” Companies: How Not to Run a Business
  • Are You Managing for the “Three Percent”? Exceptional Companies Do Not Confuse the Exception with the Rule
  • From Artisans to Automatons: The Origins of the “How” Culture
  • Freedom Is Not Anarchy: A Liberated Company Must Have a Shared Vision
  • Why They Did It: Two Triggers of the Liberation Campaign
  • What’s Your (People’s) Problem? Building an Environment That Treats People As Equals
  • Liberating an Established Company: How to Reach Out Directly to Your People
  • From Motivation to Self-Motivation, Part One: Beyond Grace and Intrinsic Equality
  • From Motivation to Self-Motivation, Part Two: Work and Management Practices That Nourish
  • In Search of Lost Boots: The Big Payoff from Letting People Self-Direct and Grow
  • The Anti-Mad Men: One Man’s Quest for Peace and Liberty in Advertising
  • The Secret of Liberating Leadership: How Paradoxes and Wisdom Help Freedom
  • The Ultimate Paradox: The Culture of Happiness as a Path to World-Class Performance
  • Butterflies in Formation: Sustaining Freedom Over Time
    • Acknowledgments
    • Notes
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