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Rework - Jason Fried; David Heinemeier Hansson
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2022-02-24 01:55:13
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  • INTRODUCTION
  • FIRST
    • The new reality
  • TAKEDOWNS
    • Ignore the real world
    • Learning from mistakes is overrated
    • Planning is guessing
    • Why grow?
    • Workaholism
    • Enough with "entrepreneurs"
  • GO
    • Make a dent in the universe
    • Scratch your own itch
    • Start making something
    • No time is no excuse
    • Draw a line in the sand
    • Mission statement impossible
    • Outside money is Plan Z
    • You need less than you think
    • Start a business, not a startup
    • Building to flip is building to flop
    • Less mass
  • PROGRESS
    • Embrace constraints
    • Build half a product, not a half-assed product
    • Start at the epicenter
    • Ignore the details early on
    • Making the call is making progress
    • Be a curator
    • Throw less at the problem
    • Focus on what won't change
    • Tone is in your fingers
    • Sell your by-products
    • Launch now
  • PRODUCTIVITY
    • Illusions of agreement
    • Reasons to quit
    • Interruption is the enemy of productivity
    • Meetings are toxic
    • Good enough is fine
    • Quick wins
    • Don't be a hero
    • Go to sleep
    • Your estimates suck
    • Long lists don't get done
    • Make tiny decisions
  • COMPETITORS
    • Don't copy
    • Decommoditize your product
    • Pick a fight
    • Underdo your competition
    • Who cares what they're doing?
  • EVOLUTION
    • Say no by default
    • Let your customers outgrow you
    • Don't confuse enthusiasm with priority
    • Be at-home good
    • Don't write it down
  • PROMOTION
    • Welcome obscurity
    • Build an audience
    • Out-teach your competition
    • Emulate chefs
    • Go behind the scenes
    • Nobody likes plastic flowers
    • Press releases are spam
    • Forget about the Wall Street Journal
    • Drug dealers get it right
    • Marketing is not a department
    • The myth of the overnight sensation
  • HIRING
    • Do it yourself first
    • Hire when it hurts
    • Pass on great people
    • Strangers at a cocktail party
    • Resumes are ridiculous
    • Years of irrelevance
    • Forget about formal education
    • Everybody works
    • Hire managers of one
    • Hire great writers
    • The best are everywhere
    • Test-drive employees
  • DAMAGE CONTROL
    • Own your bad news
    • Speed changes everything
    • How to say you're sorry
    • Put everyone on the front lines
    • Take a deep breath
  • CULTURE
    • You don't create a culture
    • Decisions are temporary
    • Skip the rock stars
    • They're not thirteen
    • Send people home at 5
    • Don't scar on the first cut
    • Sound like you
    • Four-letter words
    • ASAP is poison
  • CONCLUSION
  • Inspiration is perishable
  • RESOURCES
    • About 37signals
    • 37signals products
  • ACKNOWLEDGMENTS
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