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Start With Why - Simon Sinek
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Chapter 1: Assume You Know

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2022-02-24 02:07:50
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  • Title Page
  • Copyright Page
  • Dedication
  • Preface
  • Introduction
  • 1.
  • 2.
  • 3.
  • PART 1 - A WORLD THAT DOESN’T START WITH WHY
  • 1 - ASSUME YOU KNOW
  • Manipulation vs. Inspiration
  • Price
  • Promotions
  • Fear
  • Aspirations
  • Peer Pressure
  • Novelty (a.k.a. Innovation)
  • The Price You Pay for the Money You Make
  • PART 2 - AN ALTERNATIVE PERSPECTIVE
  • 3 - THE GOLDEN CIRCLE.
  • 4 - THIS IS NOT OPINION, THIS IS BIOLOGY
  • Not the Only Way, Just One Way
  • Gut Decisions Don’t Happen in Your Stomach
  • It’s What You Can’t See That Matters
  • Clarity of WHY
  • Discipline of HOW
  • PART 3 - LEADERS NEED A FOLLOWING
  • 6 - THE EMERGENCE OF TRUST
  • If You Don’t Know WHY, You Can’t Know HOW
  • Manipulation and Inspiration Are Similar, but Not the Same
  • Doing Business Is Like Dating
  • Three Degrees of Certainty
  • The Only Difference Between You and a Caveman Is the Car You Drive
  • 7 - HOW A TIPPING POINT TIPS
  • Give ’Em a Cathedral
  • PART 4 - HOW TO RALLY THOSE WHO BELIEVE
  • 8 - START WITH WHY, BUT KNOW HOW
  • The Definition of Trust
  • Real Trust Comes from the Things You Can’t See
  • The Influence of Others
  • Refusing to Consider the Law of Diffusion Will Cost You
  • 9 - KNOW WHY. KNOW HOW. THEN WHAT?
  • 10 - COMMUNICATION IS NOT ABOUT SPEAKING, IT’S ABOUT LISTENING
  • Energy Excites. Charisma Inspires.
  • The Chosen Path
  • Amplify the Source of Inspiration
  • PART 5 - THE BIGGEST CHALLENGE IS SUCCESS
  • 11 - WHEN WHY GOES FUZZY
  • To Run or To Lead
  • Build a Megaphone That Works
  • Say It Only If You Believe It
  • 12 - SPLIT HAPPENS
  • All Movements Are Personal
  • Speak Clearly and Ye Shall Be Clearly Understood
  • PART 6 - DISCOVER WHY
  • The Celery Test
  • The More Celery You Use, the More Trust You Earn
  • In Violation of Celery
  • 14 - THE NEW COMPETITION
  • AFTERWORD
  • NOTES
  • Achievement vs. Success
  • What Gets Measured, Gets Done
  • Good Successions Keep the WHY Alive
  • When the WHY Goes, WHAT Is All You’ll Have Left
  • INDEX
  • I Am a Failure
  • To Inspire People to Do the Things That Inspire Them
  • If You Follow Your WHY, Then Others Will Follow You
  • Chapter 1: Assume You Know
  • Chapter 2: Carrots and Sticks
  • Chapter 3: The Golden Circle
  • Chapter 4: This Is Not Opinion, This Is Biology
  • Chapter 5: Clarity, Discipline and Consistency
  • Chapter 6: The Emergence of Trust
  • Chapter 7: How a Tipping Point Tips
  • Chapter 8: Start with Why, but Know How
  • Chapter 10: Communication Is Not About Speaking, It’s About Listening
  • Chapter 11: When Why Goes Fuzzy
  • Chapter 12: Split Happens
  • Chapter 13: The Origins of a WHY
  • Chapter 14: The New Competition
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