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Pour Your Heart Into It_ How Starbucks Built a Company One Cup at a Time - Howard Schultz
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CHAPTER 1 - Imagination, Dreams, and Humble Origins

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2022-02-24 01:50:38
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  • Dedication
  • Prologue
  • PART ONE
    • CHAPTER 1 - Imagination, Dreams, and Humble Origins
    • CHAPTER 2 - A Strong Legacy Makes You Sustainable for the Future
    • CHAPTER 3 - To Italians, Espresso Is Like an Aria
    • CHAPTER 4 - “Luck Is the Residue of Design”
    • CHAPTER 5 - Naysayers Never Built a Great Enterprise
    • CHAPTER 6 - The Imprinting of the Company’s Values
  • PART TWO
    • CHAPTER 7 - Act Your Dreams with Open Eyes
    • CHAPTER 8 - If It Captures Your Imagination, It Will Captivate Others
    • CHAPTER 9 - People Are Not a Line Item
    • Starbucks Mission Statement
    • CHAPTER 10 - A Hundred-Story Building First Needs a Strong Foundation
    • CHAPTER 11 - Don’t Be Threatened by People Smarter Than You
    • CHAPTER 12 - The Value of Dogmatism and Flexibility
  • PART THREE
    • CHAPTER 13 - Wall Street Measures a Company’s Price, Not Its Value
    • CHAPTER 14 - As Long As You’re Reinventing, How About Reinventing Yourself?
    • CHAPTER 15 - Don’t Let the Entrepreneur Get In the Way of the Enterprising Spirit
    • CHAPTER 16 - Seek to Renew Yourself Even When You’re Hitting Home Runs
    • CHAPTER 17 - Crisis of Prices, Crisis of Values
    • CHAPTER 18 - The Best Way to Build a Brand Is One Person at a Time
    • CHAPTER 19 - Twenty Million New Customers Are Worth Taking a Risk For
    • CHAPTER 20 - You Can Grow Big and Stay Small
    • CHAPTER 21 - How Socially Responsible Can a Company Be?
    • CHAPTER 22 - How Not to Be a Cookie-Cutter Chain
    • CHAPTER 23 - When They Tell You to Focus, Don’t Get Myopic
    • CHAPTER 24 - Lead with Your Heart
  • Index
  • Acknowledgments
  • About the Authors
  • Copyright
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