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Win Bigly - Scott Adams
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GO BIGLY OR GO HOME

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2022-02-24 03:01:37
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  • TITLE PAGE
  • COPYRIGHT
  • DEDICATION
  • CONTENTS
  • PREAMBLE: THE DAY MY REALITY SPLIT INTO TWO
  • INTRODUCTION (WHERE I PRIME YOU FOR THE REST)
  • PART 1: WHY FACTS ARE OVERRATED
    • THE MOST IMPORTANT PERCEPTUAL SHIFT IN HISTORY
    • ABOUT FACTS
    • PERSUASION VOCABULARY
  • PART 2: HOW TO SEE REALITY IN A MORE USEFUL WAY
    • THE MYTH OF THE RATIONAL MIND
    • HOW STRONG IS PERSUASION?
    • THE PERSUASION FILTER
    • COGNITIVE DISSONANCE
    • CONFIRMATION BIAS
    • MASS DELUSIONS
    • WHEN REALITY BIFURCATED
    • THE MAKING OF A HYPNOTIST
  • PART 3: HOW PRESIDENT TRUMP DOES WHAT OTHERS CAN’T
    • THE TIME OF KINGS
    • PRESIDENT TRUMP’S TALENT STACK
    • TRUMP’S ROSIE O’DONNELL MOMENT
    • THE PERSUASION STACK
    • SETTING THE TABLE
    • GO BIGLY OR GO HOME
    • IS PRESIDENT TRUMP A “NATURAL” PERSUADER?
  • PART 4: HOW TO USE PERSUASION IN BUSINESS AND POLITICS
    • HOW TO DESIGN A LINGUISTIC KILL SHOT
    • HOW TO USE VISUAL PERSUASION
    • HOW TO MAKE PEOPLE IMAGINE YOU AS PRESIDENT
    • HOW I GOT THE VP PREDICTION WRONG
    • HOW TO PERSUADE BY ASSOCIATION
    • HOW TO CREATE EFFECTIVE CAMPAIGN SLOGANS AND LOGOS
    • GODZILLA GETS IN THE GAME (OR DOES HE?)
    • HOW TO GET AWAY WITH BAD BEHAVIOR
    • HOW A TRAINED PERSUADER EVALUATES SCANDALS
    • HOW TO WIN BY A HAIR(CUT)
    • HOW TO CREATE TWO WAYS TO WIN, NO WAY TO LOSE
    • HOW TO USE THE HIGH-GROUND MANEUVER
    • A GRAB BAG OF TRUMP’S QUICKEST AND EASIEST PERSUASION TOOLS
  • PART 5: WHY JOINING A TRIBE MAKES YOU POWERFUL AND BLIND
    • HOW I USED THE PERSUASION FILTER TO PREDICT
    • WHY I ENDORSED CLINTON (FOR MY SAFETY) UNTIL I DIDN’T
    • THE THIRD ACT
    • WAS I PREDICTING OR CAUSING?
    • ELECTION NIGHT
  • ACKNOWLEDGMENTS
  • APPENDICES
    • APPENDIX A: The Persuasion Reading List
    • APPENDIX B: How to Be a Better Writer
    • APPENDIX C: How to Find Out if You Are a Simulation
    • APPENDIX D: Trump’s Many Mistakes
  • NOTES
  • INDEX
  • ALSO BY SCOTT ADAMS
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