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Predictably Irrational - Dan Ariely
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Chapter 3 - The Cost of Zero Cost

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2022-02-24 01:50:59
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  • Cover
  • Introduction
  • Chapter 1 - The Truth about Relativity
  • Chapter 2 - The Fallacy of Supply and Demand
  • Chapter 3 - The Cost of Zero Cost
  • Chapter 4 - The Cost of Social Norms
  • Chapter 5 - The Power of a Free Cookie
  • Chapter 6 - The Influence of Arousal
  • Chapter 7 - The Problem of Procrastination and Self-Control
  • Chapter 8 - The High Price of Ownership
  • Chapter 9 - Keeping Doors Open
  • Chapter 10 - The Effect of Expectations
  • Chapter 11 - The Power of Price
  • Chapter 12 - The Cycle of Distrust
  • Chapter 13 - The Context of Our Character, Part I
  • Chapter 14 - The Context of Our Character, Part II
  • Chapter 15 - Beer and Free Lunches
  • Thanks
  • List of Collaborators
  • Notes
  • Bibliography and Additional Readings
  • About the Author
  • Praise for Predictably Irrational
  • Copyright
  • About the Publisher
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