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Membership Economy_ Find Your Super Users, Master the Forever Tction, and Build Recurring Revenue, The - Robbie Kellman Baxter
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Introduction

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2022-02-24 01:37:28
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  • Title Page
  • Copyright Page
  • Contents
  • Foreword
  • Acknowledgments
  • Introduction
  • SECTION I What You Need to Know About the Membership Economy
    • 1 How the Membership Economy Fits into the Bigger Picture
    • 2 Why the Membership Economy Matters
    • 3 The Many Faces of the Membership Economy
  • SECTION II Membership Economy Strategies and Tactics
    • 4 Build the Right Organization
    • 5 Build an Effective Acquisition Funnel from the Bottom Up
    • 6 Onboard Members for Success and Superusers
    • 7 Start Simple with Pricing, but Leave Room for Flexibility
    • 8 Incorporate “Free” as a Tactic, Not a Strategy
    • 9 Use the Right Technology and Track the Right Data
    • 10 How to Retain Members (and When to Let Them Go)
  • SECTION III Membership Organizations Come in All Shapes and Sizes
    • 11 What You Can Learn from Online Subscriptions
    • 12 What You Can Learn from Online Community Models
    • 13 What You Can Learn from Loyalty Programs
    • 14 What You Can Learn from Traditional Membership Economy Companies
    • 15 What You Can Learn from Small Businesses and Consultancies
    • 16 What You Can Learn from Nonprofits, Professional Societies, and Trade Associations
  • SECTION IV The Membership Economy and Transformation
    • 17 From Idea to Start-Up
    • 18 From Start-Up to Mature Organization
    • 19 From Offline to Online
    • 20 From Ownership to Access
    • 21 From Business as Usual to Competitive Disruption
  • Conclusion: How You Can Start Transitioning Today
  • Glossary
  • Notes
  • Index
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