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The Steve Jobs Way - Jay Elliot
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2022-02-24 02:43:57
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  • Title Page
  • Dedication
  • Author’s Note
  • Prologue
  • PART I - PRODUCT CZAR
  • Chapter 1 - Passion for the Product
  • Chapter 2 - Success Is in the Details
  • PART II - TALENT RULES
  • Chapter 3 - Teaming “Pirates! Not the Navy”
  • Chapter 4 - Tapping Talent
  • Chapter 5 - Rewards for the Pirates
  • PART III - TEAM SPORTS
  • Chapter 6 - The Product-Driven Organization
  • Chapter 7 - Maintaining Momentum
  • Chapter 8 - Recovery
  • Chapter 9 - Holistic Product Development
    • Partnering
  • Chapter 10 - Evangelizing Innovation
  • PART IV - BECOMING COOL: A DIFFERENT VIEW OF SELLING
  • Chapter 11 - The Door Opener Branding
  • Chapter 12 - Riding the Retail Juggernaut
  • Chapter 13 - Achieving the Definition of Cool “There’s an App for That”
  • PART V - ON BECOMING STEVIAN
  • Chapter 14 - In His Footsteps
  • A Letter to Steve
  • Acknowledgements
  • Notes
  • Copyright Page
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