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Lawyers
- Title
- More Bestselling For Dummies Titles by Eric Tyson
- Small Business For Dummies®, 3rd Edition
- About the Authors
- Dedication
- Authors’ Acknowledgments
- Publisher’s Acknowledgments
- Contents
- Introduction
- About This Book
- Conventions Used in This Book
- Foolish Assumptions
- How to Use This Book
- For making big decisions
- As a road map
- As a problem solver and a frame of reference
- As a mentor
- Icons Used in This Book
- Where to Go from Here
- Part I : Becoming an Entrepreneur
- Becoming an Entrepreneur
- Chapter 1: Is Small Business for You?
- Is Small Business for You?
- Defining What Is a Business
- Small (and large) business basics
- The formula for Business 101
- Small business: Role model for big business
- Different people and businesses, similar issues
- Our definition of a small-business owner
- Do You Have the Right Stuff?
- Instructions
- The questions
- Scoring the test
- Analyzing your results
- Identifying the Pros and Cons of Owning a Small Business
- The reasons to own
- The reasons not to own
- Exploring Alternatives to Starting a Business
- Chapter 2: Laying Your Personal Financial Foundation
- Laying Your Personal Financial Foundation
- Getting Your Financial Ducks in Order
- Cutting the umbilical cord
- Improving your business survival odds
- Maintaining harmony on the home front
- Creating Your Money To-Do List
- Assess your financial position and goals
- Shrink your spending
- Build up your cash reserves
- Stabilize income with part-time work
- Assessing and Replacing Benefits
- Retirement savings plans and pensions
- Health insurance
- Disability insurance
- Life insurance
- Dental, vision, and other insurance
- Social Security taxes
- Time off
- Managing Your Personal Finances Post-Launch
- Chapter 3: Finding Your Niche
- Finding Your Niche
- Why You Don’t Need a New Idea
- Inventing Something New
- Say yes to useful invention resources
- Run away from invention promotion firms
- Choosing Your Business
- Consider your category
- Take advantage of “accidental opportunities”
- Inventory your skills, interests, and job history
- Narrow your choices
- Go in search of fast growth
- Take advantage of government resources
- Recognizing Your Number One Asset — You
- Chapter 4: Crafting Your Plans
- Crafting Your Plans
- Your Mission: Impossible If You Fail to Define It
- Writing your mission statement
- Keeping your mission in people’s minds
- Your Business Plan: Don’t Start Up without It
- Using your business plan as a road map
- Finding financing with business plans
- Writing Your Business Plan
- Part 1: Business description
- Part 2: Management
- Part 3: Marketing plan
- Part 4: Operations
- Part 5: Risks
- Part 6: Financial management plan
- Keeping Your Plan Current
- Chapter 5: Financing, Ownership, and Organizational Decisions
- Financing, Ownership, and Organizational Decisions
- Determining Your Start-Up Cash Needs
- Using Your Own Money: Bootstrapping
- Profiling bootstrappers
- Tapping into bootstrapping sources
- Outsourcing for Your Capital Needs
- Banking on banks
- Getting money from nonbanks
- Exploring Ownership Options
- You as the sole owner
- Sharing ownership with partners or minority shareholders
- Going public: Cashing in
- Deciding Whether to Incorporate
- Unincorporated options
- Incorporated business entities
- Part II : Buying an Existing Business
- Buying an Existing Business
- Chapter 6: Exploring Buying a Business
- Exploring Buying a Business
- Understanding Why to Buy a Business
- Reducing start-up hassles and headaches
- Lessening your risk
- Increasing profits by adding value
- Establishing cash flow
- Capitalizing on someone else’s good idea
- Opening locked doors
- Inheriting an established customer base
- Knowing When You Shouldn’t Buy
- You dislike inherited baggage
- You’re going to skimp on inspections
- You lack capital
- You can’t handle lower potential returns
- You think you’ll miss out on the satisfaction of creating a business
- Recognizing Pre-purchase Prerequisites
- Business experience and training
- Down-payment money
- Chapter 7: Finding the Right Business to Buy
- Finding the Right Business to Buy
- Defining Your Appetite
- Generating Leads
- Peruse publications
- Network with advisors
- Knock on doors
- Enlist business brokers
- Considering a Franchise
- Franchise advantages
- Franchise disadvantages
- Evaluating Multilevel Marketing (MLM) Firms
- Being wary of pyramid schemes
- Finding the better MLMs
- Checking Out Work-from-Home Opportunities
- Chapter 8: Evaluating a Business to Buy
- Evaluating a Business to Buy
- Kicking the Tires
- Examining Owners’ and Key Employees’ Backgrounds
- Finding Out Why the Owner Is Selling
- Surveying the Company Culture
- Inspecting the Financial Statements
- Interpreting the income statement
- Reviewing the balance sheet
- Uncovering Lease Contract Terms
- Evaluating Special Franchise Issues
- Thoroughly review regulatory filings
- Evaluate the franchiser’s motives
- Interview plenty of franchisees
- Understand what you’re buying and examine comparables
- Check with federal and state regulators
- Investigate the company’s credit history
- Analyze and negotiate the franchise contract
- Chapter 9: Negotiating Terms and Sealing the Deal
- Negotiating Terms and Sealing the Deal
- Valuing the Business
- Exploring valuing methods: Multiple of earnings and book value
- Getting a professional appraisal
- Tracking businesses you’ve explored that have sold
- Tapping the knowledge of advisors who work with comparable companies
- Consulting research firms and publications
- Turning to trade publications
- Enlisting the services of a business broker
- Developing Purchase Offer Contingencies
- Allocating the Purchase Price
- Doing Due Diligence
- Think about income statement issues
- Consider legal and tax concerns
- Moving Into Your Business
- Part III : Running a Successful Small Business
- Running a Successful Small Business
- Chapter 10: Owners as Jack-of-All-Trades
- Owners as Jack-of-All-Trades
- Dotting Your i’s and Crossing Your t’s: Start-Up Details
- Buying insurance
- Paying federal, state, and local taxes
- Negotiating leases
- Maintaining employee records
- Getting licenses and permits
- Signing the checks
- Outsourcing: Focus on What You Do Best
- Knowing which tasks get outsourced
- Figuring out what to outsource
- Simplifying Your Accounting
- Introducing some common systems
- Choosing the system that’s right for you
- Controlling Your Expenses
- Looking at fixed and variable expenses
- Understanding zero-based budgeting
- Managing Vendor Relationships
- Dealing with Bankers, Lawyers, and Other Outsiders
- Bankers
- Lawyers
- Tax advisors
- Consultants
- Governments
- Chapter 11: Marketing: Product, Pricing, Distribution, Promotion, and Sales
- Marketing: Product, Pricing, Distribution, Promotion, and Sales
- Marketing in a Nutshell
- Tackling Product and Service Development
- Pricing: Cost and Value
- Developing your pricing strategy
- Deciding on price
- Channeling to Customers: Distribution
- Direct distribution of products
- Indirect distribution of products
- Deciding on distribution
- Spreading the Word: Promotion
- Networking (It’s not what you know . . .)
- Recognizing the power of referrals
- Marketing with permission via e-mail
- Media advertising
- Publicity
- Sales: Where the Rubber Hits the Road
- Pitting in-house versus outsourcing
- Becoming a sales-driven company
- Chapter 12: Keeping Your Customers Loyal
- Keeping Your Customers Loyal
- Retaining Your Customer Base
- Getting it right the first time
- Continuing to offer more value
- Remembering that company policy is meant to be bent
- Learning from customer defections
- Recognizing customer service
- Dealing with Dissatisfied Customers
- Listen, listen, listen
- Develop a solution
- Chapter 13: Managing Profitability and Cash
- Managing Profitability and Cash
- Cash Flow: The Fuel That Drives Your Business
- Making Sense of Financial Statements
- The profit and loss statement
- The balance sheet
- Turning the Numbers into Action
- Understanding Key Ratios and Percentages
- Return on sales (R.O.S.)
- Return on equity (R.O.E.)
- Gross margin
- Quick ratio
- Debt-to-equity ratio
- Inventory turn
- Number of days in receivables
- Managing Your Inventory
- Collecting Your Accounts Receivable
- Finding paying customers
- Managing your accounts receivable
- Using Three Ways to Improve Profits
- #1: Decreasing (or controlling) expenses
- #2: Increasing margins
- #3: Increasing sales
- Chapter 14: Learning from Others’ Experiences
- Learning from Others’ Experiences
- Utilize Mentors
- Finding your mentor
- Building the mentor-business owner relationship
- Network with Peers
- Form a Board of Advisors
- Reaping the benefits of a board
- Forming your advisory board
- Get a Partner
- Join a Trade Association
- Find a Business Incubator
- Locate a Small Business Development Center
- Give SCORE a Try
- Tap Into Small-Business Information
- Part IV : Keeping Your Business in Business
- Keeping Your Business in Business
- Chapter 15: Finding and Keeping Superstar Employees
- Finding and Keeping Superstar Employees
- Assembling a Top Team
- Taking hints for hiring
- Mastering the interview process
- Training: An Investment, Not an Expense
- Motivating: Pay and Performance Issues
- Designing a compensation plan
- Get SMART: Goal-setting that works
- Writing performance expectations
- Reviewing employees’ performance
- Parting Company: Firing an Employee
- Designing Flexible Organization Charts
- Valuing Employee Manuals
- Turning the Tables: Characterizing Successful Employers
- Flexibility: The bending of rules
- Accountability: So the buck doesn’t get passed
- Follow-up: The more you do it, the less you need it
- Chapter 16: Providing Employee Benefits
- Providing Employee Benefits
- Underappreciating Retirement Plans
- Getting the most value from your plan
- Persuading employees that retirement plans matter
- Deciding Whether to Share Equity
- Stock and stock options
- Employee Stock Ownership Plans (ESOPs)
- Buy-sell agreements
- Including Insurance and Other Benefits
- Health insurance
- Disability insurance
- Life insurance
- Dependent care plans
- Vacation
- Flexible hours
- Flexible benefit plans
- Chapter 17: Handling Regulatory and Legal Issues
- Handling Regulatory and Legal Issues
- Navigating Small-Business Laws
- Suffering through Start-Up Regulations
- Complying through licensing, registrations, and permits
- Protecting ideas and plans: Trademarks, patents, nondisclosures, and copyrights
- A business prenup: Contracts with customers and suppliers
- Laboring over Employee Costs and Laws
- Chapter 18: Mastering Small-Business Taxes
- Mastering Small-Business Taxes
- Getting Smarter about Taxes
- Reading income tax guides
- Using tax-preparation software
- Hiring help
- Keeping Good Financial Records
- Knowing (And Managing) Your Tax Bracket
- Staying on Top of Employment Taxes
- Be aware of your benefits options
- Stay current on taxes
- Be careful with “independent contractors”
- Hire your kids!
- Spending Your Money Tax-Wisely
- Take equipment write-offs sensibly
- Don’t waste extra money on a business car
- Minimize fun and travel expenditures
- Grasping the Tax Implications of Your Entity Selection
- Chapter 19: Cultivating a Growing Business
- Cultivating a Growing Business
- Recognizing Growth Stages
- The start-up years
- The growth years
- The transition period
- Handling Human Resources Issues
- Cutting the red tape of human resources concerns
- Thriving in the three stages of human resources development
- Addressing Time-Management Issues
- Choosing Your Management Tools
- Management by objective
- Participatory management
- Employee ownership
- Quality circles
- Total Quality Management
- Reengineering
- Open-book management
- Troubleshooting Your Business
- Filling out a troubleshooting checklist
- Taking the five-minute appearance test
- Redefining Your Role in an Evolving Business
- Making the transition to manager
- Implementing strategic changes
- Part V : The Part of Tens
- The Part of Tens
- Chapter 20: Ten Tips for Home- Based Businesses
- Ten Tips for Home- Based Businesses
- Decide if Home-Based Is Right for You
- Run Your Business like a Business
- Keep Things Legal (And Safe)
- Put On a Professional Face
- Choose the Right Technology
- Develop a Marketing Strategy
- Manage Your Time Effectively
- Get Motivated!
- Include Your Family
- Stay in the Loop
- Chapter 21: Ten Smart Ways to Harness Technology
- Ten Smart Ways to Harness Technology
- To Manage Your Time
- To Brainstorm and Research Business Ideas
- To Provide Supplemental Web Site Services
- To Aid in Administration
- To Buy a Business or Franchise
- To Scan Inventory
- To Network Online
- To Manage Finances
- To Market over E-mail
- To Educate with E-Newsletters
- Chapter 22: Ten Tips for Managing Your Growing Business
- Ten Tips for Managing Your Growing Business
- Focus On What You Do Best
- Bend the Rules when Necessary
- Hold Your Employees Accountable
- Consider the 80-20 Rule
- Think Ahead
- Sleep On Important Decisions
- Resolve Conflicts
- Accept that Perception Is Reality
- Remember that Cash Is King
- Follow the Rule of Many Reasons
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