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Financial Statements_ A Step——by——Step Guide to Understanding and Creating Financial Reports - Thomas R. Ittelson
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Chapter 9. - Marketing and Selling

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2022-02-24 01:07:01
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  • Praise
  • Title Page
  • Financial Statements
  • Copyright Page
  • Dedication
  • Acknowledgements
  • Preface
  • Introduction
  • Section A. - Financial Statements: Structure & Vocabulary
  • Chapter 1. - Twelve Basic Principles
  • Chapter 2. - The Balance Sheet
    • The Balance Sheet
    • The Balance Sheet—a snapshot in time.
    • What are Assets?
    • Grouping Assets for Presentation
    • Current Assets
    • Current Assets: Cash
    • Current Assets: Accounts Receivable
    • Current Assets: Inventory
    • Current Assets: Prepaid Expenses
    • Current Asset Cycle
    • More asset types
    • Fixed Assets at Cost
    • Depreciation
    • Net Fixed Assets
    • Other Assets
    • What are Liabilities?
    • Current Liabilities
    • Current Liabilities: Accounts Payable
    • Current Liabilities: Accrued Expenses
    • Current Debt and Long-Term Debt
    • Current Liabilities: Income Taxes Payable
    • Working Capital
    • Sources and Uses of Working Capital
    • Total Liabilities
    • Shareholders’ Equity
    • Capital Stock
    • Retained Earnings
    • Changes in Shareholders’ Equity
    • Balance Sheet Summary
  • Chapter 3. - The Income Statement
    • The Income Statement (continued)
    • Net Sales
    • Sales vs. Orders
    • Costs
    • Cost of Goods Sold
    • Gross Margin
    • Cost vs. Expense
    • Expenses
    • Operating Expenses
    • Income or (Loss)
    • Income From Operations
    • Non-operating Income & Expense
    • Net Income
    • Income (Profits) vs. Sales (Revenue)
    • Income Statement Summary
    • Accrual Basis vs. Cash Basis
    • Cash Basis
    • Accrual Basis
    • Income Statement & Balance Sheet
  • Chapter 4. - The Cash Flow Statement
    • Cash Transactions
    • Non-cash Transactions
    • Cash Flow
    • Sources and Uses of Cash
    • Cash from Operations
    • Cash Receipts
    • Cash Disbursements
    • Other elements of cash flow
    • Fixed Asset Purchases
    • Net Borrowings
    • Income Taxes Paid
    • Sale of Stock: New Equity
    • Ending Cash Balance
    • Cash Flow Statement Summary
  • Chapter 5. - Connections
  • Section B. - Transactions: Exploits of AppleSeed Enterprises, Inc.
  • Chapter 6. - Startup Financing and Staffing
    • T2. Pay yourself a month’s salary. Book all payroll associated fringe benefits ...
    • T3. Borrow $1 million to buy a building. Terms of this 10-year mortgage are 10% ...
    • T4. Pay $1.5 million for a building to be used for office, manufacturing and ...
    • T5. Hire administrative and sales staff. Pay first month’s salaries and book ...
    • T6. Pay employee health, life and disability insurance premiums plus ...
  • Chapter 7. - Staffing and Equipping Facility; Planning for Manufacturing
    • T8. Receive and install applesauce-making machinery. Pay the $125,000 balance due.
    • T9. Hire production workers. Expense first month’s salary and wages.
    • T10. Place an order for raw materials (apples, spices and packaging materials). ...
  • Chapter 8. - Startup of Manufacturing Operations
    • T12. Start production. Pay supervisor and workers for the month. Book ...
    • T13. Book depreciation and other manufacturing overhead costs for the month.
    • T14. Pay for labels received in Transaction 10.
    • T15. Finish Manufacturing 19,500 cases of our applesauce and move them from ...
    • T16. Scrap 500 cases’ worth of work-in-process inventory.
    • T17. Pay for some of the raw materials received in Transaction 11.
    • T18. Manufacture another month’s supply of our wonderful applesauce.
  • Chapter 9. - Marketing and Selling
    • T20. A new customer orders 1,000 cases of applesauce. Ship 1,000 cases at ...
    • T21. Take an order (on credit) for 15,000 cases at $15.66 per case.
    • T22. Ship and invoice customer for 15,000 cases of applesauce ordered in ...
    • T23. Receive payment of $234,900 for shipment made in Transaction 22 and pay ...
    • T24. Oops! Customer goes bankrupt. Write off cost of 1,000 cases as a bad debt.
  • Chapter 10. - Administrative Tasks
    • T26. Make principal and interest payments on three months’ worth of building debts.
    • T27. Pay payroll-associated taxes and insurance benefit premiums.
    • T28. Pay some suppliers...especially the mean and hungry ones.
  • Chapter 11. - Growth, Profit and Return
    • T30. Book income taxes payable.
    • T31. Declare a $0.375 per share dividend and pay to the common shareholders.
  • Section C. - Financial Statements: Construction & Analysis
  • Chapter 12. - Keeping Track with Journals and Ledgers
  • Chapter 13. - Ratio Analysis
    • Liquidity Ratios—
    • Asset Management Ratios—
    • Profitability Ratios—
    • Leverage Ratios—
    • Industry and Company Comparisons—
  • Chapter 14. - Alternative Accounting Policies and Procedures
  • Chapter 15. - Cooking the Books
  • Section D. - Business Expansion: Strategy, Risk & Capital
  • Chapter 16. - Mission, Vision, Goals, Strategies, Actions and Tactics
    • Strategic Planning Terms
  • Chapter 17. - Risk and Uncertainty
  • Chapter 18. - Making Decisions About AppleSeed’s Future
  • Chapter 19. - Sources and Costs of Capital
  • Section E. - Making Good Capital Investment Decisions
  • Chapter 20. - The Time Value of Money
    • Interest and Interest Rates
    • Discounting and Discount Rates
  • Chapter 21. - Net Present Value (NPV)
    • Net Present Value (NPV) Example
    • Internal Rate of Return (IRR)
    • NPV vs. IRR?
  • Chapter 22. - Making Good Capital Investment Decision
  • Conclusion
  • Appendix A. - Short History of Business Fraud and Speculative Bubbles
  • Appendix B. - Nominal vs. Real Dollars
  • Index
  • About the Author
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