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Rework - Jason Fried
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Start a business, not a startup
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2022-02-24 01:55:06
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INTRODUCTION
FIRST
TAKEDOWNS
Workaholism
GO
Start making something
No time is no excuse
Start a business, not a startup
Building to flip is building to flop
PROGRESS
Embrace constraints
Tone is in your fingers
PRODUCTIVITY
Interruption is the enemy of productivity
Meetings are toxic
Good enough is fine
Quick wins
Your estimates suck
COMPETITORS
Who cares what they’re doing?
EVOLUTION
Say no by default
Don’t confuse enthusiasm with priority
Don’t write it down
PROMOTION
Build an audience
Nobody likes plastic flowers
Press releases are spam
Forget about the Wall Street Journal
Marketing is not a department
The myth of the overnight sensation
HIRING
Do it yourself first
Strangers at a cocktail party
Forget about formal education
Everybody works
Hire managers of one
The best are everywhere
Test-drive employees
DAMAGE CONTROL
CULTURE
Decisions are temporary
Skip the rock stars
Sound like you
ASAP is poison
CONCLUSION
Inspiration is perishable
RESOURCES
ACKNOWLEDGMENTS
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