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Inside Steve's Brain, Expanded - Leander Kahney
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2022-02-24 01:23:53
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  • Title Page
  • Copyright Page
  • Dedication
  • Introduction
  • Chapter 1 - Focus: How Saying “No” Saved Apple
  • Chapter 2 - Despotism: Apple’s One-Man Focus Group
  • Chapter 3 - Perfectionism: Product Design and the Pursuit of Excellence
  • chapter 4 - Elitism: Hire Only A Players, Fire the Bozos
  • Chapter 5 - Passion: Putting a Ding in the Universe
  • Chapter 6 - Inventive Spirit: Where Does the Innovation Come From?
  • Chapter 7 - Case Study: How It All Came Together with the iPod
  • Chapter 8 - Total Control: The Whole Widget
  • Chapter 9 - Steve Jobs’s Battle with Cancer
  • Acknowledgements
  • Notes
  • Index
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