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All Marketers are Liars (with a - Seth Godin
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COMPETING IN THE LYING WORLD

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2022-02-24 00:27:39
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  • Title Page
  • Copyright Page
  • PREFACE
  • HIGHLIGHTS
  • GOT MARKETING?
  • STEP 1: - THEIR WORLDVIEW AND FRAMES GOT THERE BEFORE YOU DID
  • STEP 2: - PEOPLE NOTICE ONLY THE NEW AND THEN MAKE A GUESS
  • STEP 3: - FIRST IMPRESSIONS START THE STORY
  • STEP 4: - GREAT MARKETERS TELL STORIES WE BELIEVE
  • EXAMPLES: STORIES FRAMED AROUND WORLDVIEWS
  • IMPORTANT ASIDE: FIBS AND FRAUDS
  • STEP 5: - MARKETERS WITH AUTHENTICITY THRIVE
  • COMPETING IN THE LYING WORLD
  • REMARKABLE? THE COW HAS NOT LEFT THE BUILDING
  • BONUS PART 1: - MASTER STORYTELLERS AND THOSE WHO ARE STILL TRYING
  • BONUS PART 2: - ADVANCED RIFFS
  • GOOD STUFF TO READ
  • SO, WHAT TO DO NOW?
  • Acknowledgements
  • Dedication
  • INDEX
  • WHAT’S YOUR STORY?
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