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Persuasive Advertising - J. Scott Armstrong; Scott Armst
Review“I highly recommend this book to marketing and advertising professionals, educators, and researchers in these fields, and indeed anyone seeking to understand the myriad ways ... -
Persuasion - Jane Austen
SUMMARY: The romance between Captain Wentworth and Anne, the daughter of Sir Walter Elliot, seems doomed because of the young man's family connections and lack of wealth. -
Persuader_ A Reacher Novel - Lee Child
SUMMARY: Jack Reacher.The ultimate loner.An elite ex-military cop who left the service years ago, he’s moved from place to place…without family…without possessions…without commitme... -
Love Letters - Katie Fforde
SUMMARY: Phillida Horsley might have bitten off more than she can chew when she agrees to help organize a literary festival and finds herself going to Ireland to persuade the infam... -
Disintegration_ The Splintering - Eugene Robinson
From Publishers WeeklyIn this clear-eyed and compassionate study, Robinson (Coal to Cream), Pulitzer Prize–winning journalist for the Washington Post, marshals persuasive evidence ... -
Dirt_ The Erosion of Civilizati - David R. Montgomery
From Publishers WeeklyMontgomery (_King of Fish_), a geomorphologist who studies how landscapes change through time, argues persuasively that soil is humanity's most essential natu... -
Common Sense - Thomas Paine
Enormously popular and widely read pamphlet, first published in January of 1776, clearly and persuasively argues for American separation from Great Britain and paves the way for th...