What's the secret to writing a hit song? It's as simple as 1-2-3-4-5-6! Innovative, practical, and inspiring, Six Steps to Songwriting Success presents a surefire step-by-step appr...
The new novel from William Gibson, "one of the most visionary, original, and quietly influential writers currently working." (The Boston Globe)Hollis Henry worked for the global ma...
From Publishers WeeklyFrench-born marketing consultant and psychoanalyst Rapaille takes a truism—different cultures are, well, different—and expands it by explaining how a nation's...
Review“I highly recommend this book to marketing and advertising professionals, educators, and researchers in these fields, and indeed anyone seeking to understand the myriad ways ...
Product DescriptionIn Today's Job Jungle, the Guerrilla is King"You'll learn how to build a compelling new network in days that gets you sit-down meetings with...
Review"Mr. Watts, a former sociology professor and physicist who is now a researcher for Yahoo, has written a fascinating book that ranges through psychology, economics, marketing ...
From Publishers WeeklyRoyte (_Garbage Land_) plunges into America's mighty thirst for bottled water in an investigation of one of the greatest marketing coups of the twentieth and ...