Discover the world's greatest thinkers and their groundbreaking notions!Too often, textbooks turn the noteworthy theories, principles, and figures of philosophy into tedious discou...
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business". 223 photos.
Review"Persuades and Enthralls...I can think of no better primer for the nonexpert who wishes to learn history." -- Chicago Sun-Times"Provocative, Consistent, and Beautifully ...
From Publishers WeeklyThrough extensive and expensive research, Lindstrom provides an adequate primer on what neuroscience studies can tell society—particularly marketers—about how...