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书中阐述，商业和文化的未来不在于传统需求曲线上那个代表“畅销商品”（hits）的头部； 而是那条代表“冷门商品”（misses）经常为人遗忘的长尾。 举例来说， 一家大型书店通常可摆放10万本书，但亚马逊网络书店的图书销售额中，有四分之一来自排名10万以后的书籍。这些“冷门”书籍的销售比例正以高速成长，预估未来可占整体书市的一半。 这意味着消费者在面对无限的... -
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Most of us take for granted the features of our modern society, from air travel and telecommunications to literacy and obesity. Yet for nearly all of its six million years of exist... -
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Back in his broken hometown, Pulitzer Prize–winning journalist Charlie LeDuff searches through the ruins for clues to its fate, his family’s, and his own. Detroit is where his moth...