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  • Yes!_ 50 Scientifically Proven - Noah J. Goldstein; Steve J. Mar

    EDITORIAL REVIEW: **Small changes can make a big difference in your powers of persuasion** What one word can you start using today to increase your persuasiveness by more than fift...
  • The Genius in All of Us - David W. Shenk

    With irresistibly persuasive vigor, David Shenk debunks the long-standing notion of genetic “giftedness,” and presents dazzling new scientific research showing how greatness is in ...
  • Slocum's Breakout - Jake Logan

    Conchita is so persuasive that Slocum agrees to bust her brother Jose out of San Quentin. But after they breakout, the two seem a lot closer than brother and sister-and frame Slocu...
  • Persuasive Advertising - J. Scott Armstrong; Scott Armst

    Review“I highly recommend this book to marketing and advertising professionals, educators, and researchers in these fields, and indeed anyone seeking to understand the myriad ways ...
  • Disintegration_ The Splintering - Eugene Robinson

    From Publishers WeeklyIn this clear-eyed and compassionate study, Robinson (Coal to Cream), Pulitzer Prize–winning journalist for the Washington Post, marshals persuasive evidence ...
  • Dirt_ The Erosion of Civilizati - David R. Montgomery

    From Publishers WeeklyMontgomery (_King of Fish_), a geomorphologist who studies how landscapes change through time, argues persuasively that soil is humanity's most essential natu...
  • Common Sense - Thomas Paine

    Enormously popular and widely read pamphlet, first published in January of 1776, clearly and persuasively argues for American separation from Great Britain and paves the way for th...